E-commerce children's products D2C brand for sale in Bavaria.

Financial Data

• Annual Revenue 2023: approx. €295,000
• Annual Profit 2023: approx. €154,000
• Profit Margin: approx. 60 %
• Revenue 2024 (as of April): approx. €123,000

Business Model

The sale concerns an established D2C brand that offers high-quality, colorful foam balls made of PU for children aged 6–12 years. The business model is characterized by high margins and organic growth, with YouTube Shorts identified as the strongest marketing channel. The sale is taking place as part of an asset deal, which includes the acquisition of the domain, the online shop, the entire customer base, and the social media accounts.

Market Position

The business operates in a lucrative niche with a clearly defined target group of parents and children. With over 19,000 customer data points and a recognizable private label registered with the DPMA, the brand shows promising growth potential. The marketing strategy is based on organic growth, and the company has established a viral reach on social media.

Additional Information

The company pursues a direct sales strategy with a high profit margin and is not dependent on platforms like Amazon. There is potential for expansion through sales via Amazon, a TikTok shop, or retail.