Online business for baby products for sale in Lower Saxony.

Financial Data

Annual revenue 2024: €1.7 million
Total revenue: between €1.5 and €2 million
Profit: between €0 and €250,000
CEO salary: up to €3,000
Number of employees: between 5 and 15
Selling price: not specified

Business Model

The company is an established and popular online business that focuses on modern and functional baby products. It offers a variety of design-protected products that are handmade in the EU. The online shop is fully functional and the company has a very strong social media presence with an active community. Additionally, the brand has a registered trademark and several utility models. The products represent thoughtful, stylish, and high-quality sleep products for babies and have established themselves as a significant player in the DACH region.

Market Position

The company has built strong brand awareness in the target group of parents and gift-givers through sustainable growth and customer loyalty. With an annual growth of about 30%, the business shows a positive development in the DACH region. It targets founders, family offices, e-commerce scalers, or companies in the baby/kids sector.

Further Information

The legal form of the company is a sole proprietorship, and there is no second management level. The company was founded in 2020. The reason for sale is an exit, as the entire business (including online shop, brand, rights, community, processes) is being offered.