Marketing of a comparison platform for financial products in Middle Franconia

Financial Data

A 4-year-old comparison platform, specialized in financial products, which has generated a total profit of €1.5 million since its launch in 2021 and has achieved an average monthly profit of €47,000 between January 2024 and February 2025.

Business Model

The platform allows users to compare financial products such as credit cards and personal loans and apply for them directly. The monetization strategy is based on long-term affiliate partnerships with leading product providers, and it is active in several European markets. Main traffic sources include Google Ads, TikTok Ads, Meta Ads, and Snapchat Ads. Additional traffic comes from organic sources, including a newsletter and organic clicks. A proprietary lead-scoring technology enhances lead acceptance rates and the ROI of advertising. The technology platform features A/B testing functionalities.

Market Position

The platform is operated by a single full-time employee and has established itself as a registered European brand with a matching, high-quality domain. There is growth potential through new traffic sources, product categories, and geographical expansion. The platform generated salaries and profits while the founders worked on new projects.

Additional Information

The founders intend to focus on a new business and are willing to support during a transition period to ensure a smooth handover.